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How to Make Your Expertise Findable, Followable, and Hirable—Without Becoming a LinkedIn Influencer

1:1 coaching for consultants and senior experts who built 20 years of depth and stayed invisible.

Someone who started five years after you just landed the keynote you should have given.

You've built something real. Fifteen, twenty years of domain expertise.


Frameworks that work. Clients who get results. Peers who respect the depth of your thinking.


And the invitations, the podcast features, the inbound inquiries keep going to someone with half your depth and twice your visibility.


That's not bad luck. It's a pattern. The opportunities go to the person who shows up where the right people are paying attention. You've watched it happen—probably more than once.


You've tried to fix it. It didn't stick.

You posted on LinkedIn for a few weeks. Researched newsletter platforms.


Downloaded four AI tools. Maybe joined a writing community full of people who've never written a professional sentence in their lives.


Then you stopped, and told yourself the problem was consistency.


It wasn't.


Consistency is the symptom. Positioning is the disease.


Without a clear audience, a clear message, and a clear reason someone should pay attention to you instead of ten thousand other smart people online, consistency is just noise on repeat.


Every coach in this space sells discipline—posting schedules, templates, accountability pods. They treat the symptom. This fixes the cause.


I know this trap because I lived in it.

I spent fifteen years as a tenured professor. 150+ publications. 40,000+ citations. Top 2% of researchers worldwide. An impressive CV that converted to almost no income.


Then I watched my own former students build audiences telling people about work I'd helped them produce—landing the consulting, the influence, the opportunities.


So I built the system I'd never been taught. In three years: a 180,000-person audience, 14,000+ newsletter subscribers, and a coaching practice that earns more in a month than most academics make in a quarter. I didn't get smarter. I made the expertise I already had findable, followable, and hirable.

That's what we build together.

What this actually does

We start with positioning—the one thing every failed attempt skipped. Who exactly you're for, what you stand for, and why they should choose you over everyone else with letters after their name. Then we build a writing system that uses AI as an editing partner tuned to your voice and your body of work—so you sound unmistakably like you, never like a chatbot. Judgment by hand first, always. Then amplification. No content treadmill. No hustle.

What happened when experts did this

Tamsen

"It only took an hour with Lennart to have clarity around what to focus my research on and why to focus it that way."

— Tamsen Webster

"Working with Prof. Nacke has been one of the best decisions of my career. I feel much more confident in my research."

— Dr. Reza Hadi Mogavi

"He worded my skills without sugar coating things made me leave the meeting more confident of what I bring to the table."

— Justine Ortega-Méndez

Who this is for

Consultants, founders, and senior experts (40–65) with 10+ years of deep domain expertise and the authority to invest in their own growth. You've started and stopped content at least twice. You've watched people with less depth charge premium prices while you stayed invisible. You want visibility without sacrificing the intellectual integrity that earned your expertise in the first place.

Packages

Clarity Session

$1,000
A single 90-minute working session that ends your positioning problem in one sitting. You leave with a stranger-proof, 30-second positioning statement, your defined audience (the 500 people who'd pay for your thinking tomorrow if they knew you existed), and a first-month plan for what to publish where. The full $1,000 applies toward your first month if you continue on the retainer.

Monthly Retainer

$1,000
per month
Ongoing 1:1 coaching to build and run your authority system, month after month. Each month includes:
  • Two 50-minute 1:1 Zoom calls (recorded), shaped around your expertise and goals
  • Two content reviews—a LinkedIn draft, newsletter section, or talk abstract (up to 500 words), returned as Loom feedback with one revision
  • Weekly async support: submit a question or a piece in my private Slack, get a Loom response within 48 hours
  • Direct Slack access to me between calls
  • Full access to my paid newsletter for as long as you're a client
  • My private Notion vault of authority-positioning and AI-writing frameworks, yours the day you join

Sessions refresh monthly—book them through your Slack link or they roll off, like credits.

Executive Advisory

$10,000
For established experts who want senior strategic advisory for half a year—major positioning moves, new offers, partnerships, and speaking—plus priority access and full review of everything you publish. Limited to five clients.

Jia's Case Study

Your benefits

The math

One inbound client who finds you because of something you published can run $5,000 to $50,000. One speaking invitation. One partnership. One podcast feature.


The retainer is $1,000 a month—less than one day of your consulting rate—and it's designed to produce a working proof loop within 90 days.


My guarantee

Do the work and show up to every session. If you haven't published consistently and attracted at least one inbound opportunity within 90 days, I keep coaching you for free until you do. The only condition: you have to ship.


This is not for you if…

You're early-career and still finding your field. You want AI to replace your thinking instead of sharpen it. You're after a quick payday. Or you won't publish in your own name to real audiences. Building real authority takes 90 focused days and compounds for years.

Questions experts ask

I've tried content before and it didn't stick. Why is this different?

You never solved positioning before you started publishing. We fix the foundation first—which is exactly why willpower-based attempts failed.


I'm a consultant, not a "content creator." Is this relevant?

Built for people who'd never use that label. You're making existing expertise visible to the people who need it. The writing is the vehicle; authority is the destination.


How much time per week?

Three to five hours: one for the call, two to three for writing—which drops once your AI system is dialed in. Built for demanding schedules.


Can I upgrade later?

Yes. Your Clarity Session fee applies to your first retainer month, and you can move tiers anytime.

Next Step

Book a 20-minute clarity call. We find the package that fits—or we agree we're not a match. If it's a fit, you have your first session within 48 hours. Ninety days from now, your best thinking is published, visible, and pulling in the opportunities you've watched go to less-qualified people.